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William Gibbons 7/8/26 William Gibbons 7/8/26

AI is Changing Agency Pricing. The Real Question Is: Who Keeps the Value?

What is the answer to the question that clients will ask, “If AI makes the work faster, why should we pay the same fee?”

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William Gibbons 6/25/26 William Gibbons 6/25/26

From Start-Up to Sale. Helping Agency Owners Achieve Their Goals at Every Stage of Their Firms.

When this Prosper Group client decided it was time to exit her agency , Prosper Group spent 2 years preparing the agency to maximize its sale price, We handled all aspects of finding multiple high-quality buyers, negotiated on her behalf and secured a highly-successful outcome in early 2026.

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William Gibbons 5/14/26 William Gibbons 5/14/26

Leverage AI’s Benefits for Your Agency…Now

Prosper Group’s exclusive partnership with proven AI experts is now helping agencies develop Agentic AI platforms to increase competitiveness and profitability.

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William Gibbons 4/28/26 William Gibbons 4/28/26

Agentic AI - The Next Competitive Advantage for Agency Owners (and Prosper Group can help you build it)

How you can harness the next competitive advantage for agency owners

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William Gibbons 4/9/26 William Gibbons 4/9/26

How Agency Owners Can Prosper at Every Stage of Their Firm’s Development

From founding to exit, and everything in between, how founders can chart their own, unqiue agency growth strategy.

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William Gibbons 3/11/26 William Gibbons 3/11/26

Eight Questions That Every PR and Public Affairs CEO Should Be Asking About AI Competitiveness

How will AI change the competitive dynamics of your firm?

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William Gibbons 2/26/26 William Gibbons 2/26/26

How AI Will Revolutionize the Agency M&A Landscape

AI can completely reset an agency’s valuation if its leadership can use it to move from strategy and tactics to ownership of outcomes.

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William Gibbons 2/18/26 William Gibbons 2/18/26

The AI Challenge to Agencies/Part 3 - What AI Has to Say About AI

Part 3 of 3. Five significant growth opportunities for agencies from ChatGPT.

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William Gibbons 2/5/26 William Gibbons 2/5/26

The AI Challenge to Agencies/Part 2 - What AI Has to Say About AI

Part 2 of 3. How agencies can best defend themselves against AI.

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William Gibbons 1/28/26 William Gibbons 1/28/26

The Five Biggest Threats of AI to Marketing and Communications Agencies

Part 1 of 3. The AI Challenge to Agencies - What AI has to say about AI.

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William Gibbons 12/17/25 William Gibbons 12/17/25

How to Take Full Advantage of Two Major Opportunities for Your Agency to Leap Forward Next Year

The marketing and communications industry is undergoing upheaval. How you can make it work for you.

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William Gibbons 9/24/25 William Gibbons 9/24/25

How To Get Your Agency Ready for 1) Growth, 2) Your Exit and 3) Sale

You need to be prepared to meet not only today’s many challenges but the life-changing events of tomorrow..

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William Gibbons 6/11/25 William Gibbons 6/11/25

Agency Growth: How to Break Through Revenue Plateaus with a More Powerful Marketing Function

Revenue plateaus and how to break through them..

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William Gibbons 5/14/25 William Gibbons 5/14/25

My Business Confidante. One-to-one counsel for agency owners by former agency owners and CEOS.

One-to-one counsel for agency owners by former agency owners and CEOS.

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William Gibbons 3/26/25 William Gibbons 3/26/25

How to Make Your Agency Stand Out as a Valued Strategic Partner to Clients… and Not Be Just Another Fish in the Sea. (Part 2)

Agency differentiation and value proposition will separate you from competition and allow you to achieve premium pricing and higher profitability.

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William Gibbons 3/11/25 William Gibbons 3/11/25

Is Your Agency Viewed by Clients as a Valued Strategic Partner or as a Commodity Agency? (Part 1)

Agency differentiation and providing more value to clients are the keys to achieving premium pricing and higher profitability.

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William Gibbons 5/31/23 William Gibbons 5/31/23

Do More Than Just Create Content. Use Content To Build An Audience

Finding an audience for your content is just as important as the content itself.

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William Gibbons 5/11/23 William Gibbons 5/11/23

How to Develop Content That Grows Your Audience, Builds Business, Drives ROI… and Isn’t Just More “Content”

Content Marketing: It’s Not About Likes and Comments. Focus on Follows, Community and Conversions.

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William Gibbons 4/12/23 William Gibbons 4/12/23

Momentum is real. Our Growth Driver Audit will help you get it.

Momentum can become an unstoppable force. And you either have it or you don’t.

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William Gibbons 2/16/23 William Gibbons 2/16/23

A Goal Without a Plan Is Just a Wish… Especially Today. Isn’t It Time To Get Started?

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